Ali's Adventures

November 22, 2011

Advertising campaigns and funny friends

Filed under: Adventure — by Alison @ 9:14 pm

Recently Lara described herself in 50 words, and included this line “Likes to think she’s pretty funny but if nothing else, she amuses herself.” The thing is she really amuses me too. I’ve decided to share a recent exchange we had, so everyone can decide for themselves.

We were talking about the free samples we’d received of a popular anti-nausea OTC medication. I thought that they couldn’t give away anything with actual medicine in it, so that’s why I’d gotten the herbal variety. She’d gotten the regular kind and had no idea what I was talking about. I sent her this picture:

My free sample.

Her response: That sounds like [anti-nausea medication] from a historical novel.

And so I ran with it. I think this could be a very successful advertising campaign. There’s a whole return to nature and simpler times vibe that I think would really sell.

Commercial for Historically accurate [anti-nausea medication]

Scene: Prairies, windswept  willow trees, wagon coming along bumpy path pulled by two horses. Man and woman are sitting on the wagon bench.

Voice from inside the wagon: Ma, my tummy hurts.

Another smaller voice: Mine too Ma.

Ma: Pull over Pa, I see a willow tree. We needs to tend to the children.

Wagon stops. Woman gets off, goes around to the back of the wagon. Man goes to the willow tree and peels some bark.

Sky is darker, woman is boiling water over fire. Children are propped up against blanket rolls. Woman brings ladle over to children.

Ma: Here now children, drink this. It’ll settle your stomachs and help you sleep.

Older child: What is it Ma?

Ma: Just some ginger and willow bark.

Fade to black, open on second scene

Scene: Modern bedroom. Child in bed

Child: Mommy, my tummy hurts.

Mom: (carrying water and a tablet) It’s okay sweetheart take this it’ll settle your stomach and help you sleep.

Child: What is it?

Mom: Just some ginger and willow bark.

Voice over: Trust the herbal remedies that have been used for centuries, with our historically accurate anti-nausea medication.

I really felt we should aim for the Little House on the Prairies nostalgia, but in the mock-ups Lara had her oldest son prepare of the characters, she went for more of a Ren Fair aesthetic. We’re working out details, but will pitching this idea soon.

So are we funny or what?

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5 Comments »

  1. I love it! How are the backdrops for the ad coming along? 🙂

    Comment by Lara — November 22, 2011 @ 9:25 pm |Reply

    • Initial renderings were lacking depth, it’s a work in progress 😉

      Comment by Alison — November 22, 2011 @ 9:38 pm |Reply

  2. I have a lot of experience with Gravol. A LOT. I could provide depth

    Comment by Sara — November 23, 2011 @ 7:11 pm |Reply

    • Excellent, we’ll hire you as a consultant to make our advertising more realistic and relevant.

      Comment by Alison — November 23, 2011 @ 10:10 pm |Reply

  3. I totally laughed. And now I get what you were talking about when we were discussing this. I got the regular kind too.

    Comment by Karen — November 24, 2011 @ 3:59 pm |Reply


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