Ali's Adventures

August 14, 2012

Unexpected Olympic consequences

Filed under: Kids,Learning — by Alison @ 5:49 pm

I love the Olympics. I generally prefer the Winter Olympics, but the 2012 Summer Olympics were fantastic. I love watching the different events, and although NBC’s coverage was far inferior to CTV’s I still managed to watch a fair bit of the Games (and way more volleyball than I ever need to see again). And because the tv was on, the kids also managed to see a fair bit more television than they normally do. This has had some very interesting results.

The Olympics brought up a lot of topics for discussion around our house. We talked about why men do 10 events in the decathlon and women do 7 in the heptathlon. About gender equality in other countries where girls might not get to play sports. The importance of nose plugs in synchronized swimming. Chinese dominance in diving and gymnastics. But there were some thing I didn’t expect to have to talk about – auto insurance and slogans.

But then yesterday as we were walking down the street we passed an Auto Repair shop, E said to me “Oh, I get it after you get [auto insurance brand] then you can get your car fixed” I agreed and assumed I missed an earlier conversation. Further down the block, there was a Subway. We decided to stop in for lunch and E said “That’s a good choice. It’s the ‘official training restaurant of athletes’

It dawned on me. Subway and the auto insurance company had been running commercials heavily during the Olympics. I guess the advertising worked, well at least on my 6-year-old.

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3 Comments »

  1. That is funny. We ate cable cutters here and used a digital tv antenna to get CTV. The kids saw all kinds of commercials and were in complete awe.

    Comment by Krista - The Tech Mom — August 14, 2012 @ 6:04 pm |Reply

    • Oops. Typo!

      I should say we ARE cable cutters. We don’t eat them. 😉

      Comment by Krista - The Tech Mom — August 14, 2012 @ 6:06 pm |Reply

  2. The same thing happened here – exposure to massive amounts of Olympic coverage means they saw way, way more commercials than ever before. It’s scary to me that despite all our conversations about marketing, they still have 100% faith that what they see in commercials is true. There’s been a lot of pressure to get certain brands lately just because they were advertised – my kids just about had a fit when I didn’t buy their back-to-school pencil crayons at WalMart. Eeek.

    Comment by Lynn — August 14, 2012 @ 11:14 pm |Reply


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